How does the next generation of Customer Education leaders prepare for their roles? How can you become a Customer Education Leader? What can we, as the current leaders, do to prepare them? These meaty topics…
This article on selecting a Customer Training LMS is adapted from Adam Avramescu’s book, Customer Education: Why Smart Companies Profit by Making Customers Smarter. What is a Customer Training LMS? A Customer Training LMS (Learning…
You’ve invested in Customer Education — now what? Every Customer Education professional asks the question at some point: “What format should I use to create educational programs?” It’s often the first question many Customer Education…
Your guide to what Customer Education is, and why it matters for your business. Customer Education is the discipline of teaching customers how to use and find value from products. As a business function, it…
Customer Education Strategy: 6 principles for success
- July 27, 2020
- Tagged as: Customer Education, Customer Success, manifesto
This article is a deeper dive into the Customer Education Manifesto, our short and sweet summary of six principles that modern Customer Education professionals follow as we build our programs. If you haven’t read it…
Adam here. In case you missed it, I have a new book out, called “Customer Education: Why Smart Companies Profit By Making Customers Smarter.” Pick up a copy before they run out! This post corresponds…
This week on CELab, we recap another Customer Education conference: Skilljar Connect! Adam attended and spoke on a panel at the conference, and it was a great day spent with other Customer Educators. Let’s face…
CEdMA, or the Customer Education Management Association, is one of the primary organizations for Customer Education Leaders. Adam spoke at their fall conference in Boston and brought back some nuggets to discuss with Dave in…
With the rise of Customer Education in SaaS companies, many Customer Success, Marketing, or Services leaders are in the position of needing to make their first Customer Education hire. But who do you hire? Do…
The Learning Management System (LMS) is often the first system that a Customer Education function will purchase. After all, if you’re going to deliver online courses, you need a place to host them and track…
