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Adam Avramescu

  • Customer Education

Is Customer Education just Customer Training?

  • December 10, 2018

If you had said the term “Customer Education” even a few years ago, it would have been a synonym for training. In Episode 002 of CELab, we question the role of “training” in a Customer Education…

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  • Customer Education

When to invest in Customer Education

  • December 10, 2018

So you’re thinking about starting a Customer Education program? Increasingly, companies are investing in Customer Education programs at an earlier stage. Sometimes these programs support the company’s Customer Success or Marketing strategies. Sometimes it’s just…

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Recent Posts

  • CELab – Ep 188 – Customer Education Doesn’t Have a Confidence Problem – It Has a Visibility Problem: Irana Wasti of Thought Industries
  • CELab – Ep 187 – Customer Education Comes First: How Anna-Lena Kress Flipped the Content Flow at quantilope
  • CELab – Ep 186 – Build Once, Distribute Many: Stop Making Your Customers Come to You
  • CELab – Ep 185 – The Four Faces of AI Resistance: Eve Kedar on Why Customer Education Should Own the AI Rollout
  • CELab – Ep 184 – Your Biggest AI Problem Isn’t Skills – It’s Belief: Customer Education in the Age of AI
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