Check out our previous episodes of the CELab podcast!
CELab – Ep 139 – Melissa Kruminas @ Docebo – Building Value-Led / Product-Supported Customer Education
In the evolving world of business, customer education plays a crucial role in driving success. Yet, creating impactful, scalable programs can be challenging. Traditional methods often fall short, requiring innovative approaches to enablement and education….
CELab – Ep 138 – Michele Wiedemer – The Learner-Centered Design Model – Part 2
In business, the need for engaging learning experiences is staggeringly important. Yet the “how” is elusive. Conventional educational approaches don’t work well. You can be tempted to fall back on trusted methodologies only to find…
Ep 137 – Michele Wiedemer – The Learner-Centered Design Model – Part 1
In business, the need for engaging learning experiences is staggeringly important. Yet the “how” is elusive. Conventional educational approaches don’t work well. You can be tempted to fall back on trusted methodologies only to find…
Ep 136 – Mini – Who’s Going To Arrest Me When I Get My Certification Program Wrong?
Certification – it’s a challenging and sometimes contentious topic for Customer Education professionals. At CELab, we hear this question come up quite a lot. Chances are good that you may be asked to create a…
Ep 135 – Lila Meyer – From Vanity Metrics to ROI: How Gainsight is Connecting Education to Business Impact
Customer Education is evolving rapidly. We’ve come a long way from the days of “smile sheets” and attendance metrics being our guide to success. Gainsight, is one such innovative business that’s showing how education data…
Ep 134 – Geoffrey Moore – Crossing the Chasm with Customer Education
As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A. Moore, author of the iconic book “Crossing the Chasm“. Geoff argues…
Episode 133 – Zoe Ludwig on Driving Brand Advocacy and Product Led Growth through Education
How do you get from 6th grade science to a role leading Customer Education at Notion? It’s a great story that’s behind the evolution of customer education at Notion, where our guest – Zoe Ludwig…
Episode 132 – Intellum – Forrester Report – Driving Business Success Through Customer Education
In this episode we’re joined by Special Guest – Shannon Howard – as we dive into the Intellum-sponsored study from Forrester: “Driving Business Success Through Customer Education”. This is a refresh of the 2019 report,…
Episode 131 – Mark Kilens – Education is a Fundamental Pillar of your Go-to-Market
“If you just focus on educating your customers, you’re missing a HUGE opportunity!” says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now CEO and Co-founder of TACK ⛵️ & ClubPF. Check out Mark’s…
Episode 130 – Katie Felton on Education Pricing and Packaging
In this episode we welcome Katie Felton – Director of Academies, Global Education Services at Anthology Inc. to continue our exploration into Pricing and Packaging for Customer Education. This episode dives deep into the world…