Check out our previous episodes of the CELab podcast!
Ep 135 – Lila Meyer – From Vanity Metrics to ROI: How Gainsight is Connecting Education to Business Impact
Customer Education is evolving rapidly. We’ve come a long way from the days of “smile sheets” and attendance metrics being our guide to success. Gainsight, is one such innovative business that’s showing how education data…
Ep 134 – Geoffrey Moore – Crossing the Chasm with Customer Education
As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A. Moore, author of the iconic book “Crossing the Chasm“. Geoff argues…
Episode 133 – Zoe Ludwig on Driving Brand Advocacy and Product Led Growth through Education
How do you get from 6th grade science to a role leading Customer Education at Notion? It’s a great story that’s behind the evolution of customer education at Notion, where our guest – Zoe Ludwig…
Episode 132 – Intellum – Forrester Report – Driving Business Success Through Customer Education
In this episode we’re joined by Special Guest – Shannon Howard – as we dive into the Intellum-sponsored study from Forrester: “Driving Business Success Through Customer Education”. This is a refresh of the 2019 report,…
Episode 131 – Mark Kilens – Education is a Fundamental Pillar of your Go-to-Market
“If you just focus on educating your customers, you’re missing a HUGE opportunity!” says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now CEO and Co-founder of TACK ⛵️ & ClubPF. Check out Mark’s…
Episode 130 – Katie Felton on Education Pricing and Packaging
In this episode we welcome Katie Felton – Director of Academies, Global Education Services at Anthology Inc. to continue our exploration into Pricing and Packaging for Customer Education. This episode dives deep into the world…
Episode 129 – Mindy Barenblat – So Much Joy in Pricing
How do we price our Customer Education programs? It’s a hugely challenging task, even for the experienced – and one that CELab listeners have asked for! We welcome Mindy Barenblat to the show – an…
Episode 128 – Emily Brogan – Customer First Thinking
In this conversation we are joined by Emily Brogan, the Customer Education Manager at Dovetail. Emily’s experience (and ours!) expresses and dives into the importance of putting the customer first, and the role of Dovetail…
Ep 127 – Brian Oblinger – Community and Customer Education are Better Together
Listen in as we explore the ever-evolving intersection of community management and customer education with Brian Oblinger. Brian is a seasoned veteran in community management, and shares invaluable insights drawn from his extensive career, underscoring…
Episode 126 – Jesse Evans – Collaborating with Product Teams and Getting Buy-In
Two of the key activities in the life of a Customer Education professional are crucial skills to have: Collaboration with Product Teams and getting their buy-in. In this episode we welcome Jesse Evans, Director of…