In this episode, Dave Derington and Adam Avramescu explore the role of strategy and active listening in the field of customer education. They challenge the notion that rigid frameworks and pre-defined strategies are the key to success, arguing that the ability to adapt and deeply listen to customers and stakeholders is often more important. 

  • The value of slowing down and creating space for deeper conversations
  • The discussion covers several key topics, including:
  • The limitations of relying on generic frameworks and maturity models
  • The importance of understanding the specific business problems and opportunities
  • Techniques for effective active listening, such as empathy, patience, and asking probing questions
  • The need to balance formal and informal communication channels

Resources

  • Books:
  • Online Courses:
    • Coursera, Udemy, Skillshare (search for communication and active listening courses)
  • Articles and Resources:
    • “The Power of Active Listening” – Harvard Business Review
    • “The Art of Active Listening” – Psychology Today

Leave a Reply