Welcome to the Pilot episode of CE Labs – the Customer Education Laboratory!
This podcast series is devoted to you – The Customer Education pioneers out there – to share what we, and others have learned from hard-won experiences in the trenches of fledgling SaaS companies and tech startups.
- Maybe you’re a member of a Customer Success team realizing that you need to invest in Customer Education — or that you have an interest in doing it yourself
- Perhaps you’re the first Customer Education hire at a growing company
- Maybe you’re part of the growing community of Customer Education Heroes.
In this episode we introduce ourselves and our mission and begin challenging the assertion: “You don’t need a customer education team until your company is mature”.
You need Customer Education earlier than you think. Starting Customer Education early in a business will help you scale customer adoption and growth.