What can Clown Core teach us about Customer Education?  Every year, Adam and Dave take some time to clown around and have a little fun.

So have you ever stumbled into a musical rabbit hole so deep, it turned into a blueprint for revolutionizing customer education? That’s exactly what we did in our latest auditory adventure, as we celebrate our annual fun episode by drawing parallels between the unorthodox methods of the enigmatic band, Clown Core, and the innovative strategies in customer training. The discussion pirouettes from the band’s chaotic yet captivating performances to how digital education platforms keep audiences both educated and entertained. Prepare for an electrifying conversation that dances between genres and redefines engagement in learning.

While our business is serious, we take inspiration from many different fields – including music. The band “Clown Core” blends genres from jazz, funk, electro, r&b, soul, and pop – metal too.  What kinds of insights will come of this episode?  Listen in and make sure you listen to the end to hear a special music session from Alan Koda and Dave. Happy New Year to everyone in our audience!  We look forward to another amazing year.

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

  • Clown Core’s chaos linked to customer education
  • Artistic authenticity vs. polished production
  • DIY ethos encourages personal, impactful content
  • Creative collaboration over perfection in education
  • Blending genres for engaging learning experiences
  • Game design principles applied to customer education
  • Audience participation and music by Alan Coda
  • Authenticity and immediacy in art/business
  • Innovative educational strategies from diverse inspirations
  • And – please – if you’ve found value in this podcast, share with your friends, your peers, and your network to help us “Find the Others”!


Clown Core




Dave Derington LinkedIn

Adam Avramescu LinkedIn

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