Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Recent Episodes
- CELab – Ep 186 – Build Once, Distribute Many: Stop Making Your Customers Come to You
- CELab – Ep 185 – The Four Faces of AI Resistance: Eve Kedar on Why Customer Education Should Own the AI Rollout
- CELab – Ep 184 – Your Biggest AI Problem Isn’t Skills – It’s Belief: Customer Education in the Age of AI
- CELab – Ep 183 – Your Product Isn’t Too Complex for AI: Georg Gottschalk on ERP, Partners, and Learning at Scale
- Stop Hiring SMEs as Trainers: How Optro Scales Live Training That Actually Protects Revenue
