Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Recent Episodes
- CELab – Episode 163 – The Great Naming Debate
- CELab – Episode 162 – AI, Automation, and the Future of Customer Education: Breaking Down Silos with Eric Mistry
- CELab – Episode 161 – From Frustration to Innovation: Transforming Customer Education with Parta
- CELab – Ep 160 – Randon Ruggles and The Secret to Customer Education Success: Short-Form Video, Data, and Team Synergy
- CELab – Ep 159 – Pulse 2025 Customer Education Recap: AI, Scaling, and Digital Success