Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Recent Episodes
- CELab – Ep 139 – Melissa Kruminas @ Docebo – Building Value-Led / Product-Supported Customer Education
- CELab – Ep 138 – Michele Wiedemer – The Learner-Centered Design Model – Part 2
- Ep 137 – Michele Wiedemer – The Learner-Centered Design Model – Part 1
- Ep 136 – Mini – Who’s Going To Arrest Me When I Get My Certification Program Wrong?
- Ep 135 – Lila Meyer – From Vanity Metrics to ROI: How Gainsight is Connecting Education to Business Impact