Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Recent Episodes
- Episode 129 – Mindy Barenblat – So Much Joy in Pricing
- Episode 128 – Emily Brogan – Customer First Thinking
- Ep 127 – Brian Oblinger – Community and Customer Education are Better Together
- Episode 126 – Jesse Evans – Collaborating with Product Teams and Getting Buy-In
- CELab – Ep 125 – Julie Dirksen – Designing Learning for Behavior Change