Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Recent Episodes
- CELab Ep 145 – Craig Hewitt – The Future of Podcasting and Customer Growth
- CELab Ep 144 – Cultivating a Culture of Learning: Trimble’s Innovative Approach to Customer Education
- CELab Ep 143 – Neel Balar – Clueso – Revolutionizing Customer Education with AI-Powered Video Creation
- CELab – Ep 142 – Samantha Murray – Boomeranging Back into Customer Ed
- CELab – Ep 141 – Rethinking Customer Education Strategy: The Power of Active Listening