Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Recent Episodes
- CELab – Ep 192 – DevLearn 2026 – Customer Education Meets L&D
- CELab – Ep 191 – Talk to it, don’t prompt it – Part 1
- CELab – Ep 190 – The Secret to Speed Isn’t More Content: Mikaron Fortier on Customer Education Through an OD Lens
- CELab – Ep 189 – Stop Throwing Content at the Problem: Talya Reynolds on Contextual, Data-Driven Product Education
- CELab – Ep 188 – Customer Education Doesn’t Have a Confidence Problem – It Has a Visibility Problem: Irana Wasti of Thought Industries
