Video. It is often the go-to for many of our customers, and for good reason. Some stats from TechSmith, “83% of people prefer watching videos to accessing instructional or informational content via text or audio”.

Enter, Michele Wiedemer, who’s career has spanned partnerships with companies such as TechSmith and taken a winding journey to position her as an expert on Video for Customer Education. In this episode we spend time breaking down the caveats and nuances in building your video library. Both at scale, and using 3rd parties! Tune in to learn about:

👉 Michele’s video creation process

👉 Michele’s perspective on outsourcing (from both sides!)

👉 Some things to consider for a successful outsourcing engagement, some potential challenges, and more!