In Late 2022, businesses in the Software-as-a-Service (SaaS) market have felt the impact of an economic slowdown. Many of us – both leadership and teams – feel that in different ways. For leaders … fewer resources means doing more with less is crucial. For individuals, we may find ourselves scrambling to connect our value to the bottom line.
Customer Education can be an effective tool for SaaS businesses in such times. Customer Education programs affect scale via on-demand / one-to-many plays. We think that now is one of the best times to invest in your program strategy.
For the individual Customer Education professional, now is the time to sharpen your pencils and seek ways to provide return on investment, or even better, known impact on Key Performance Indicators and things that matter to the business. If you find yourself on the outside seeking work, we also talk shop about tactics you can use to find your way to a new and better role.