In this episode, Adam reviews Dr. Richard E. Mayer’s 12 Principles for Multimedia Learning in our Instructional Design 101 series. Dr. Mayer’s research focus is determining how people learn (i.e., the science of learning) and how to help people learn (i.e., the science of instruction). His research concerns the intersection of cognition, instruction, and technology. Here we will apply Mayer’s 12 research-based principles – around the cognitive theory of multimedia learning – as they relate to the design of online instruction.

You’ll hear a little bit about each of Mayer’s 12 Principles, from not overwhelming the learner’s

‘Cognitive load’, to the best combinations of text, audio, and images, to personalizing voices and imagery for the learner.

About the Show

CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.

Listen in as we discuss:

  • Richard E Mayer’s background – research in multimedia learning
  • Reviewing Mayer’s 12 principles for learning
  • Cognitive load- less is more
  • Highlighting relevant or important information
  • Images and audio – best for learning, without text
  • Contiguity – space and time
  • Pre-training – multimedia is more effective if learners know the basic tenets
  • Modality – controversial methodology
  • Multimedia – learning is easier with a certain amount of multiple modalities
  • Personalization – text should be informal
  • Voice & Images – natural, conversational human voices and
  • And – please – if you’ve found value in this podcast, share with your friends, your peers, and your network to help us “Find the Others”!


Richard Mayer @ UCSB

Book: Multimedia Learning 3rd Ed.




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Adam Avramescu LinkedIn

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