Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Recent Episodes
- CELab – Ep 170 -AI in Customer Education: Scaling Success with LearnExperts & Sarah Sedgman
- CELab – Ep 169 – Customer Education and Education Services – The Future of Learning in B2B SaaS – Part 2
- CELab – Ep 168 – Customer Education and Education Services – The Future of Learning in B2B SaaS – Part 1
- CELab – Ep 167 – Dan Braithwaite – ILT Reborn! How Mediaocean Builds Engagement & Community in Customer Education through Live Engagement
- CELab – Ep 166 – From Academia to AI: Building Scalable Partner Programs with April Trask
