Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Recent Episodes
- CELab – Ep 178 – From Order Taker to Trusted Consultant: How Action Mapping & Brainstorm Transformed Customer Education at Quickbase
- CELab – Ep 177 – How Kevin Lee Turned “Scrappy” Video into a Scaled Customer Education Engine
- CELab – Ep 176 – Uplimit – From Hype to Outcomes — AI Enablement That Actually Changes Behavior
- CELab Ep 175 – From Click-Paths to Conversations: Roberto Aiello on AI, Localization, and Customer Education
- CELab – Ep 174 – From Course Library to Learning OS: LearnWorlds and the Future of Customer Education
