Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Recent Episodes
- CELab – Ep 150 – Celebrating 150 Episodes – Reflections on our Journey in Customer Education
- CELab – Ep 149 – Julie Cochrane – Balancing Instructor-Led Delivery Costs with Customer Value: A Pricing Playbook
- Ep 148 – Roasting the Robot CELabs Live Commentary on AI-Generated Content
- CELab Ep 147 – CELab 2024 Wrapped – Part 2
- CELab Ep 146 – CELab 2024 Wrapped