Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that it focuses on how Customer Education programs can contribute to revenue and customer retention. Customer Education is growing, driving a measurable impact in bottom-line revenue, customer retention, and support costs.
Recent Episodes
- Ep 148 – Roasting the Robot CELabs Live Commentary on AI-Generated Content
- CELab Ep 147 – CELab 2024 Wrapped – Part 2
- CELab Ep 146 – CELab 2024 Wrapped
- CELab Ep 145 – Craig Hewitt – The Future of Podcasting and Customer Growth
- CELab Ep 144 – Cultivating a Culture of Learning: Trimble’s Innovative Approach to Customer Education