It’s Valentine’s Day and our gift to the CELab Community was intended to be a “Mini”. Turned out, both Adam and Dave got on a roll and at about the 31 minute mark, Adam can be heard to say, “Let’s wrap up Marketing, okay? In a fairly effective amount of time, and then our next episode, can be on Product.”
Well, we made the entire talk about the intersection of Customer Education and Marketing! In particular we talked much about how Customer Education can help Marketing and Product Marketing teams to educate a market, how we create opportunities to develop educational programs about a B2B SaaS or other business’s industry and skills.
We get into Demand Generation, Lead Generation, Events, and all the messy stuff that always comes up. But when it comes down to it – your Customer Education team is your Trusted Advisor for educating your market. Let’s work together more … it’s fun, and it’s a powerful combination.
Check below for a full transcript!