Software as a Service (SaaS) businesses are often plagued by the same challenge: Churn! Thanks to the emergence of Customer Success, we’ve learned a lot about this word and what can be done to combat the dreaded churn.

Behind all the playbooks, call-to-actions, harried calls to “save a customer” is one persistent activity that works: Customer Education! In this episode we’re joined by Laura Evans and Parker Thompson of Thinkific, and learn how to harness the power of education as a growth tool for business. We also hear about some incredible Customer Success Stories leveraging the new Thinkific Plus platform.

Listen in as we discuss:

• The evolution of the company from a course to a platform
• What is customer education about?
• The background and evolution of Thinkific
• Single sign-on and how it reduces friction
• Ways to implement customer education
• What is the secret sauce of the Thinkific Plus platform?
• What is the problem with customer success?
• Start with the customer success plan
• The power of white-labeling your content