Software as a Service (SaaS) businesses are often plagued by the same challenge: Churn! Thanks to the emergence of Customer Success, we’ve learned a lot about this word and what can be done to combat the dreaded churn.

Behind all the playbooks, call-to-actions, harried calls to “save a customer” is one persistent activity that works: Customer Education! In this episode we’re joined by Laura Evans and Parker Thompson of Thinkific, and learn how to harness the power of education as a growth tool for business. We also hear about some incredible Customer Success Stories leveraging the new Thinkific Plus platform.

Listen in as we discuss:

  • The evolution of the company from a course to a platform
  • What is customer education about?
  • The background and evolution of Thinkific
  • Single sign-on and how it reduces friction
  • Ways to implement customer education
  • What is the secret sauce of the Thinkific Plus platform?
  • What is the problem with customer success?
  • Start with the customer success plan
  • The power of white-labeling your content

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