Software as a Service (SaaS) businesses are often plagued by the same challenge: Churn! Thanks to the emergence of Customer Success, we’ve learned a lot about this word and what can be done to combat the dreaded churn.
Behind all the playbooks, call-to-actions, harried calls to “save a customer” is one persistent activity that works: Customer Education! In this episode we’re joined by Laura Evans and Parker Thompson of Thinkific, and learn how to harness the power of education as a growth tool for business. We also hear about some incredible Customer Success Stories leveraging the new Thinkific Plus platform.
Listen in as we discuss:
- The evolution of the company from a course to a platform
- What is customer education about?
- The background and evolution of Thinkific
- Single sign-on and how it reduces friction
- Ways to implement customer education
- What is the secret sauce of the Thinkific Plus platform?
- What is the problem with customer success?
- Start with the customer success plan
- The power of white-labeling your content