For Leaders and Practitioners, there are few books out there on the market which appeal specifically to the Customer Education Market which is why we always put the spotlight on any new seminal work on the subject.
With this episode we welcome Barry Kelly, CEO and Co-Founder of Thought Industries and Daniel Quick, SVP of Learning Strategies at Thought Industries to discuss their new work – “The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers“. This is a brand-new reference book that we at CELab will come back to time and time again.
Join us for a fun and insightful discussion that follows the “origin story” of the book, and dives deep into the challenges that Barry and Daniel have seen in our emerging industry and how this playbook, with it’s 12- step approach, can help you build an impactful, scalable Customer Education program.
Click here to get your copy today, and enjoy this amazing conversation!