And finally … our “book club” discussion on Peter Honebein‘s book, “Strategies for Effective Customer Education“. If you haven’t listened to Part 1 and Part 2, check those episodes out now. We finish up this series with

• User-centered design and multi-faceted team
• The importance of customer education and compliance
• Product training for professionals and users
• Is customer education expected to be free?
• Strategic thinking is really important
• How to promote your training programs
• Measuring the different levels of customer education
• Why certification and credentialing is important?
• How to formalize customer education
• What’s different about customer education today?

At the end of this journey, we feel more connected to our successors and have a better understanding that what we do as Customer Education Leaders and Practitioners. Let’s work together to make this field a crucial part of any organization.