This episode is part three of our informal trilogy about instructional design in customer education. (See parts one and two.) What does it take to become a great instructional designer or content developer in Customer…
In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview! How do you help your customer buy from…
In this episode, part 2 of our informal trilogy on Customer Education instructional design, we discuss a few failed hypotheses around content development. These are things we’ve been asked to do, and we’ve all certainly…
In this episode we explore how we, as Customer Educators tackle the source of the river of knowledge. How does one approach discovery and work with Subject Matter Experts to get the best material? Have…
In this episode we explore the assertion, “The best way to start developing your Customer Education program is to leverage Virtual Instructor-Led training.” Why would you want to use Virtual Instructor-Led Training (VILT). What are…
What are the key customer education leadership skills you need? Join Adam and Dave as they dive into three great skillsets, each one of which ties to a book. These are required reading material for…
In this episode of CELab, Adam shares his experiences from Skilljar Connect, hosted in Seattle on November 14 and 15, 2018. Adam shares his experiences in talking on a panel hosted by Maria Manning Chapman from…
It’s increasingly clear that a big part of a Customer Education leader’s role also includes “Digital Transformation” or Automation. In other words looking at the software we use and thinking seriously about how it works…
In this episode, Adam recaps the highlights from CEdMA’s Fall 2018 Conference. If you’re unfamiliar with CEdMA, or the Customer Education Management Association, it is one of the primary organizations for Customer Education Leaders. Adam…
With the rise of Customer Education in SaaS companies, many Customer Success, Marketing, or Services leaders are in the position of needing to make their first Customer Education hire. But who do you hire? Do…
