We’ve covered Instructional Design 101 topics on CELab before, but what about more advanced techniques? Once you’ve covered the basic frameworks, what are other evidence-based concepts that you can incorporate into your learning programs? In…

In Episode 66 of the CELab Podcast we discussed Best Practices for keeping your Customer Education content up-to-date despite the rapid-pace of change that we experience in Software-as-a-Service businesses.   But what happens when you also…

We are back from Summer Break and are entering Season 3 of the CELab Podcast! In this episode. we start to get beyond the Fundamentals into more Advanced material by empathizing with your first “aha!”…

Who should I hire for my customer education team? This isn’t a new question. In fact, we first covered this topic on the show – if you can believe it – nearly three years ago!…

In Adam Avramescu’s book, “Customer Education – Why Smart Companies Profit by Making Customers Smarter”, he first introduces that, “Customer Education is your scale engine for Customer Success” (p 11).  This concept – the Scale…

A key part of CELab’s role in the Customer Education Community is to keep you updated on the research and reports coming out of the Customer Education world, especially when they address the state of…

Continuing in our Customer Success series, we dive deep into the thoughts of Sam Cummings, Author, Data Scientist, and Customer Success professional, currently working as an Enterprise CSM at LinkedIn.  Education takes many forms in…

In this episode, we return to our Instructional Design 101 series, where we informally cover key concepts from the instructional design world and apply them to customer education. In previous episodes, we’ve covered frameworks like…

Does Onboarding Matter?  That’s what Donna Weber, veteran Customer Education professional and President of Springboard Solutions firmly asserts in her new book, Onboarding Matters! She says: “Onboarding is the most important part of the customer…

Brian Childs, a customer education leader with experience at Moz, TapClicks, and more, has developed a Maturity Model that emerging Customer Education teams can use. In this interview, he describes how you can use the…