For Leaders and Practitioners, there are few books out there on the market which appeal specifically to the Customer Education Market which is why we always put the spotlight on any new seminal work on…

Over the years, many Customer Education practitioners have come to us at CELab asking, “How do I move up in my Customer Education career?” What are some of the big mistakes we’ve made or even…

While Customer Education has been around for many years, we at CELab attribute it’s re-emergence to the Customer Success movement. And with that, we invite special guest Nick Mehta – CEO of Gainsight – to…

For this episode, we welcome Melissa VanPelt who leads Seismic’s Global Education and Advocacy program at Seismic. We’ve hoped to have Melissa on the show for some time, and this is an episode you’ll truly…

It’s Valentine’s Day and our gift to the CELab Community was intended to be a “Mini”. Turned out, both Adam and Dave got on a roll and at about the 31 minute mark, Adam can…

Join us for Part 2 of our crossover with another great podcast: He Said, Dee Said with Dee Kapila from Miro and Ryan Roch from Cisco. We continue our Pop Culture thread on how Video…

It’s one thing to say that you “Lead with Data” (emphasize air quotes).  It’s another thing entirely to build the kind of dashboards and reports that will allow you to do it. In this episode…

In Episode 66 of the CELab Podcast we discussed Best Practices for keeping your Customer Education content up-to-date despite the rapid-pace of change that we experience in Software-as-a-Service businesses.   But what happens when you also…

Who should I hire for my customer education team? This isn’t a new question. In fact, we first covered this topic on the show – if you can believe it – nearly three years ago!…

In Adam Avramescu’s book, “Customer Education – Why Smart Companies Profit by Making Customers Smarter”, he first introduces that, “Customer Education is your scale engine for Customer Success” (p 11).  This concept – the Scale…