In Episode 66 of the CELab Podcast we discussed Best Practices for keeping your Customer Education content up-to-date despite the rapid-pace of change that we experience in Software-as-a-Service businesses.   But what happens when you also…

Who should I hire for my customer education team? This isn’t a new question. In fact, we first covered this topic on the show – if you can believe it – nearly three years ago!…

In Adam Avramescu’s book, “Customer Education – Why Smart Companies Profit by Making Customers Smarter”, he first introduces that, “Customer Education is your scale engine for Customer Success” (p 11).  This concept – the Scale…

Continuing in our Customer Success series, we dive deep into the thoughts of Sam Cummings, Author, Data Scientist, and Customer Success professional, currently working as an Enterprise CSM at LinkedIn.  Education takes many forms in…

Does Onboarding Matter?  That’s what Donna Weber, veteran Customer Education professional and President of Springboard Solutions firmly asserts in her new book, Onboarding Matters! She says: “Onboarding is the most important part of the customer…

Product-focused afterthought! – that’s what most Customer Success clients get wrong about Customer Education according Lincoln Murphy of Sixteen Ventures.  But what does this mean, exactly?  In recent episodes, SaaS executives and investors perceive Customer…

What are venture capitalists thinking about the potential for Customer Education and Customer Success? As the industry becomes more profitable, we’ve seen more investment activity in the space. Eugene Lee from OMERS Ventures joins us…

On October 6th, we presented – live – at Thought Industries’ COGNITION 2020. This was a great event with many leaders from our Customer Education category. In this recording we unveil our Customer Education Manifesto….

In this “mini” episode, we focus on microlearning and share some things we learned from one of the industry experts on the subject. At DevLearn 2019, we had the great opportunity to talk with Carla…

Part 2 of our Customer Education Mailbag episode continues the conversation with our listeners.  How do Content Developers become more self-sufficient with their LMS? How many people can we expect to join a new program?…