Customer Education is evolving rapidly. We’ve come a long way from the days of “smile sheets” and attendance metrics being our guide to success. Gainsight, is one such innovative business that’s showing how education data…

As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A. Moore, author of the iconic book “Crossing the Chasm“. Geoff argues…

While Customer Education has been around for many years, we at CELab attribute it’s re-emergence to the Customer Success movement. And with that, we invite special guest Nick Mehta – CEO of Gainsight – to…

In Adam Avramescu’s book, “Customer Education – Why Smart Companies Profit by Making Customers Smarter”, he first introduces that, “Customer Education is your scale engine for Customer Success” (p 11).  This concept – the Scale…

Continuing in our Customer Success series, we dive deep into the thoughts of Sam Cummings, Author, Data Scientist, and Customer Success professional, currently working as an Enterprise CSM at LinkedIn.  Education takes many forms in…

What are venture capitalists thinking about the potential for Customer Education and Customer Success? As the industry becomes more profitable, we’ve seen more investment activity in the space. Eugene Lee from OMERS Ventures joins us…

In this episode we talk with Chip Ramsey – Founder and CEO of Intellum and one of the early pioneers in our field with the first ever platform for Customer Education.  We talk about the transition…

It’s increasingly clear that a big part of a Customer Education leader’s role also includes “Digital Transformation” or Automation.  In other words looking at the software we use and thinking seriously about how it works…