In Adam Avramescu’s book, “Customer Education – Why Smart Companies Profit by Making Customers Smarter”, he first introduces that, “Customer Education is your scale engine for Customer Success” (p 11).  This concept – the Scale…

Continuing in our Customer Success series, we dive deep into the thoughts of Sam Cummings, Author, Data Scientist, and Customer Success professional, currently working as an Enterprise CSM at LinkedIn.  Education takes many forms in…

Product-focused afterthought! – that’s what most Customer Success clients get wrong about Customer Education according Lincoln Murphy of Sixteen Ventures.  But what does this mean, exactly?  In recent episodes, SaaS executives and investors perceive Customer…