At most B2B SaaS companies, the customer comes last. Product announces, internal enablement scrambles, marketing drafts, documentation piles on — and the customer-facing material gets slapped together at the end by whoever’s left. Anna-Lena Kress,…
Every Customer Education team eventually hits the same wall: you build something genuinely good, and it quietly dies behind a portal your customers never log into. We call that an engagement problem. It isn’t. It’s…
CELab – Ep 171 – Building an Operating System for Execution: Sean Reay on the Future of Enablement & CX
- December 11, 2025
- Tagged as: accountability, AI authoring, AI for CX, AI roleplay, always-on learning, business outcomes, calls to action, Collaboration, Customer Education, Customer Experience, customer experience., customer journey, Dave Derington, Enablement, go-to-market resources, impact sprints, innovation, Instructional Design, knowledge management, learning friction, learning tools, micro learnings, personalization at scale, revenue architecture, revenue targets, SaaS, Sales Enablement, Sean Reay, strategic enablement, training assets, workflow integration
What happens when you stop thinking about “training” and start designing a revenue architecture? In this episode, we down with Sean Reay – a seasoned revenue enablement leader with experience at companies like Outreach and…
CELab – Ep 168 – Customer Education and Education Services – The Future of Learning in B2B SaaS – Part 1
- October 29, 2025
- Tagged as: Adoption, B2B SaaS, Customer Education, Customer Success, Dave Derington, Education Services, Enablement, Instructional Design, instructor-led training, learning management systems, learning modalities, neuroplasticity, on-demand learning, revenue vs outcomes, SaaS, Scale, subscription economy, training programs
What does the future hold for Customer Education in the ever-evolving world of B2B SaaS? In this solo episode, CELab co-founder and host Dave Derington explores the profound shifts redefining the learning landscape—from the legacy of transactional,…
In this dynamic episode of CELab, Todd Kirk from BrainStorm joins with Dave Derington for a dive deep into the complex world of customer education, unveiling the “Two-Hump Problem”! What’s that, you say? It’s a…
(This episode is sponsored by WorkRamp) As WorkRamp says on their website, “Learning is a Growth Engine” for your business. At CELab, we talk about scale and growth tirelessly and how crucial it is for…
While Customer Education has been around for many years, we at CELab attribute it’s re-emergence to the Customer Success movement. And with that, we invite special guest Nick Mehta – CEO of Gainsight – to…
For this episode, we welcome Melissa VanPelt who leads Seismic’s Global Education and Advocacy program at Seismic. We’ve hoped to have Melissa on the show for some time, and this is an episode you’ll truly…
It’s Valentine’s Day and our gift to the CELab Community was intended to be a “Mini”. Turned out, both Adam and Dave got on a roll and at about the 31 minute mark, Adam can…
In Episode 66 of the CELab Podcast we discussed Best Practices for keeping your Customer Education content up-to-date despite the rapid-pace of change that we experience in Software-as-a-Service businesses. But what happens when you also…
