Every Customer Education team eventually hits the same wall: you build something genuinely good, and it quietly dies behind a portal your customers never log into. We call that an engagement problem. It isn’t. It’s…
In this dynamic episode of CELab, Todd Kirk from BrainStorm joins with Dave Derington for a dive deep into the complex world of customer education, unveiling the “Two-Hump Problem”! What’s that, you say? It’s a…
