Customer Education is evolving rapidly. We’ve come a long way from the days of “smile sheets” and attendance metrics being our guide to success. Gainsight, is one such innovative business that’s showing how education data…

Software as a Service (SaaS) businesses are often plagued by the same challenge: Churn! Thanks to the emergence of Customer Success, we’ve learned a lot about this word and what can be done to combat…

In Late 2022, businesses in the Software-as-a-Service (SaaS) market have felt the impact of an economic slowdown. Many of us – both leadership and teams – feel that in different ways. For leaders … fewer…

Video. It is often the go-to for many of our customers, and for good reason. Some stats from TechSmith, “83% of people prefer watching videos to accessing instructional or informational content via text or audio”….

(This episode is sponsored by WorkRamp) As WorkRamp says on their website, “Learning is a Growth Engine” for your business. At CELab, we talk about scale and growth tirelessly and how crucial it is for…

Continuing our journey through the “State of Customer Education” reports that have come out in 2022, we explore TSIA’s report – The State of Education Services: 2022! This year’s report focus on Education as a…

“Now is the right time for Customer Education.” as Cushing Anderson and Lisa Rowan say in the their Thought Industries’ sponsored report. As the discipline of Customer Education has grown, this report dives deep into…

In the lead-up to Fall 2022 Conference Season, we will be releasing a three-part mini-series covering a number of reports. Here, we cover Skilljar’s 2022 Customer Education Benchmarks and Trends Report. Each and every year…

How do we think about leadership in Customer Education? In previous episodes of the CELab Podcast, we have talked about next generation of leaders and what they need to do up to set the stage…

For Leaders and Practitioners, there are few books out there on the market which appeal specifically to the Customer Education Market which is why we always put the spotlight on any new seminal work on…