Customer Education is an increasingly important tool in a Software Exec’s toolkit. As programs grow and mature, we sometimes have a “seat at the table”. Wise B2B SaaS Execs will ask you questions such as,…

It’s one thing to say that you “Lead with Data” (emphasize air quotes).  It’s another thing entirely to build the kind of dashboards and reports that will allow you to do it. In this episode…

What are venture capitalists thinking about the potential for Customer Education and Customer Success? As the industry becomes more profitable, we’ve seen more investment activity in the space. Eugene Lee from OMERS Ventures joins us…

Our next “State of the Industry” report review comes from Forrester and Intellum with their 2019 paper: “Increase Revenue and Improve Customer Retention Through Customer Education Programs”. This report differs from previous ones in that…

In this episode we look at Skilljar’s 2020 Customer Education Benchmarks and Trends report. This report is one of the most comprehensive to-date featuring insights from over 250 customer and partner education teams.  Come listen…

In this episode, Adam and Dave re-present the talk they gave at DevLearn 2019 in glorious Las Vegas, Nevada. Want to learn how to get a seat at the leadership table? Return-on-Investment for Customer Education…