Customer education doesn’t have a confidence problem. It has a visibility problem wearing a confidence problem’s clothes. Thought Industries’ 2026 State of Customer Learning & AI Report found that 99% of leaders are confident their…
In this episode, we invite Samantha Murray discuss her journey of boomeranging back to Customer Education where we explore the importance of consolidating customer education programs, the challenges in the industry, and the need for…
In this episode, Dave Derington and Adam Avramescu explore the role of strategy and active listening in the field of customer education. They challenge the notion that rigid frameworks and pre-defined strategies are the key…
It’s the end of 2023! This year we experienced the continuation of the economic trends we saw in 2022, watched complex and troubling geopolitics unfold, experienced more tech layoffs and a difficult fundraising environment, and…
“Now is the right time for Customer Education.” as Cushing Anderson and Lisa Rowan say in the their Thought Industries’ sponsored report. As the discipline of Customer Education has grown, this report dives deep into…
How do we think about leadership in Customer Education? In previous episodes of the CELab Podcast, we have talked about next generation of leaders and what they need to do up to set the stage…
For Leaders and Practitioners, there are few books out there on the market which appeal specifically to the Customer Education Market which is why we always put the spotlight on any new seminal work on…
A key part of CELab’s role in the Customer Education Community is to keep you updated on the research and reports coming out of the Customer Education world, especially when they address the state of…
What are venture capitalists thinking about the potential for Customer Education and Customer Success? As the industry becomes more profitable, we’ve seen more investment activity in the space. Eugene Lee from OMERS Ventures joins us…
Episode 51 – COGNITION 2020 – 6 Principles to Building a Customer Education Program
- December 10, 2020
- Tagged as: Adam Avramescu, Adoption, Agile, Asana, CELab, Churn, COGNITION 2020, Customer Education, Customer Education Manifesto, Customer Success, Data, Dave Derington, Expansion, Heap Analytics, Intercom, Learning, LTV, Moment of Need, Onboarding, Outreach, Retention, Salesforce Trailhead, Scale, Slack, Thought Industries, Twilio
On October 6th, we presented – live – at Thought Industries’ COGNITION 2020. This was a great event with many leaders from our Customer Education category. In this recording we unveil our Customer Education Manifesto….
