Producing customer education content has never been cheaper, and that’s exactly why making more of it is no longer the answer. The teams pulling ahead are the ones making smarter decisions about what to build,…
Customer education doesn’t have a confidence problem. It has a visibility problem wearing a confidence problem’s clothes. Thought Industries’ 2026 State of Customer Learning & AI Report found that 99% of leaders are confident their…
At most B2B SaaS companies, the customer comes last. Product announces, internal enablement scrambles, marketing drafts, documentation piles on — and the customer-facing material gets slapped together at the end by whoever’s left. Anna-Lena Kress,…
In this episode of CELab, Dave Derington sits down with Tim Devine, who built Optro’s (formerly AuditBoard) live training program from a solo effort in 2021 into a three-person team running roughly 250 custom training…
