At most B2B SaaS companies, the customer comes last. Product announces, internal enablement scrambles, marketing drafts, documentation piles on — and the customer-facing material gets slapped together at the end by whoever’s left. Anna-Lena Kress,…
Video. It is often the go-to for many of our customers, and for good reason. Some stats from TechSmith, “83% of people prefer watching videos to accessing instructional or informational content via text or audio”….
In this episode, we talk with Wendy Hamilton of TechSmith. TechSmith creates products that you probably already know and love, because their easy-to-use tools help anyone create great video without needing strong video production skills…
