Ever wonder how the minds behind world-class customer education programs construct the experiences that not only stick but also spur action? That’s exactly what we’re talking about in this episode with instructional design virtuoso Julie…

Have you ever considered how an overlooked design choice could shut out a swath of eager learners? Imagine excluding twenty-five percent of adults from your training programs. That’s the staggering possibility we tackle in Episode…

It’s the end of 2023! This year we experienced the continuation of the economic trends we saw in 2022, watched complex and troubling geopolitics unfold, experienced more tech layoffs and a difficult fundraising environment, and…

For CELab’s 100th episode, we’ve decided to celebrate by discussing the hardest-won lessons for Customer Education Leaders. Dave and Adam have both held several roles on their journeys as customer education leaders, and now they…

Customer Education teams must remain adaptable in times of change. After all, we support ever-changing products for diverse audiences, and we drive ever-changing business strategies. In this episode, Lisa Rothrauff, Director of Customer Education at…

It’s 2023! Dave and Adam share predictions for the coming year – what are the big trends to watch, and what are the ones that might not pan out? We’ll share our predictions and trends….

It’s the end of 2022 and we’re recapping the year with reflections on what we, and our peers in the Customer Education world, have learned. We start by hearing reflections from Customer Educators around the…

Video. It is often the go-to for many of our customers, and for good reason. Some stats from TechSmith, “83% of people prefer watching videos to accessing instructional or informational content via text or audio”….

“Now is the right time for Customer Education.” as Cushing Anderson and Lisa Rowan say in the their Thought Industries’ sponsored report. As the discipline of Customer Education has grown, this report dives deep into…

In this episode, we speak with Phil Byrne, Manager of Product Education at Intercom. Through the lens of choosing the right metrics, Phil takes us on a journey through one of our favorite topics: breaking…