In this episode, Adam covers fundamental instructional theories that Customer Education professionals use, starting with the Kirpatrick Model, named for Dr. Donald Kirpatrick (1924 – 2014), used to evaluate the outcomes and effectiveness of training.

We like to say that Customer Education is the Scale Engine of Customer Success, but the reality is that many CS teams put little attention on Education. In this episode of CELab, Donna Weber shares…

In this episode we talk about how you, as a Customer Education professional, can and should collaborate with others. It could be your L&D team, Sales or Customer Success Enablement, or even training professionals like…

What does it take to start over as a Customer Education leader? Not necessarily for those in their first role in Customer Education like we often focus on in this podcast, but what should you…

With this episode, we again take a break from our normal format to bring you the second of a two-part presentation that was given at the Bay Area Customer Education Meetup on January 31st, 2019….

Today we step aside from our normal format to bring you the first of a two-part presentation that was given at the Bay Area Customer Education Meetup on January 31st, 2019. A special thanks to…

What trends are we seeing in the field of Customer Education?  Join us as we chat with Linda Schwaber-Cohen from Skilljar. We talk starting with scale, federated search, free vs paid training, and measuring the…

This episode is part 3 of our informal trilogy about instructional design in customer education. What does it take to become a great instructional designer or content developer in Customer Education. How can you succeed…

In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview!How do you help your customer buy from you? …

In this episode we discuss a few failed hypotheses around content development. These are things we’ve been asked to do, and we’ve all certainly tried in our careers, but they just don’t lead to effective…