Who should I hire for my customer education team? This isn’t a new question. In fact, we first covered this topic on the show – if you can believe it – nearly three years ago!…
In Adam Avramescu’s book, “Customer Education – Why Smart Companies Profit by Making Customers Smarter”, he first introduces that, “Customer Education is your scale engine for Customer Success” (p 11). This concept – the Scale…
A key part of CELab’s role in the Customer Education Community is to keep you updated on the research and reports coming out of the Customer Education world, especially when they address the state of…
In this episode we return to the subject of Certification, this time focusing on how to adapt development of programs to meet the breakneck pace of change with growing Software-as-a-Service businesses. Dave interviews Debbie Smith,…
Episode 61 – Sam Cummings – Inspiring, Cultivating, and Distributing Success through Learning
- May 14, 2021
- Tagged as: Adam Avramescu, Asana, CELab, Certifications, Credly, CSM, Customer, Customer Education, Customer Success, Dave Derington, Gainsight, Google, Influencers, LinkedIn, LinkedIn Live, LinkedIn Sales Navigator, Nick Mehta, Outreach, Sam Cummings, Smartsheet, Social Selling, Ti Calculators, Trello, Twitch
Continuing in our Customer Success series, we dive deep into the thoughts of Sam Cummings, Author, Data Scientist, and Customer Success professional, currently working as an Enterprise CSM at LinkedIn. Education takes many forms in…
In this episode, we return to our Instructional Design 101 series, where we informally cover key concepts from the instructional design world and apply them to customer education. In previous episodes, we’ve covered frameworks like…
Does Onboarding Matter? That’s what Donna Weber, veteran Customer Education professional and President of Springboard Solutions firmly asserts in her new book, Onboarding Matters! She says: “Onboarding is the most important part of the customer…
Brian Childs, a customer education leader with experience at Moz, TapClicks, and more, has developed a Maturity Model that emerging Customer Education teams can use. In this interview, he describes how you can use the…
On this episode of CELab we continue both our CEO Series and Customer Success Series as Michael Harnum, CEO of ESG Success, walks us through his journey to Customer Success as a Service. Typically, Education…
Episode 55 – Product-Focused Afterthought – Exploring Customer Education’s Role in Customer Success with Lincoln Murphy
- February 19, 2021
- Tagged as: Adam Avramescu, CloudApp, company, CSM, Customer Education, Customer Success, customer success teams, Customers, Dave Derington, education, experience, industry, Lincoln Murphy, Looom, people, product, question, result, Sixteen Ventures, startups, talk, training, understand, work
Product-focused afterthought! – that’s what most Customer Success clients get wrong about Customer Education according Lincoln Murphy of Sixteen Ventures. But what does this mean, exactly? In recent episodes, SaaS executives and investors perceive Customer…