Customer Education is evolving rapidly. We’ve come a long way from the days of “smile sheets” and attendance metrics being our guide to success. Gainsight, is one such innovative business that’s showing how education data…

As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A. Moore, author of the iconic book “Crossing the Chasm“. Geoff argues…

How do you get from 6th grade science to a role leading Customer Education at Notion? It’s a great story that’s behind the evolution of customer education at Notion, where our guest – Zoe Ludwig…

In this episode we’re joined by Special Guest – Shannon Howard – as we dive into the Intellum-sponsored study from Forrester:  “Driving Business Success Through Customer Education”.  This is a refresh of the 2019 report,…

“If you just focus on educating your customers, you’re missing a HUGE opportunity!” says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now CEO and Co-founder of TACK ⛵️ & ClubPF. In previous episodes,…

In this episode we welcome Katie Felton – Director of Academies, Global Education Services at Anthology Inc. to continue our exploration into Pricing and Packaging for Customer Education. This episode dives deep into the world…

How do we price our Customer Education programs? It’s a hugely challenging task, even for the experienced – and one that CELab listeners have asked for! We welcome Mindy Barenblat to the show – an…

In this conversation we are joined by Emily Brogan, the Customer Education Manager at Dovetail. Emily’s experience (and ours!) expresses and dives into the importance of putting the customer first, and the role of Dovetail…

Two of the key activities in the life of a Customer Education professional are crucial skills to have: Collaboration with Product Teams and getting their buy-in. In this episode we welcome Jesse Evans, Director of…

Ever wonder how the minds behind world-class customer education programs construct the experiences that not only stick but also spur action? That’s exactly what we’re talking about in this episode with instructional design virtuoso Julie…