As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A. Moore, author of the iconic book “Crossing the Chasm“. Geoff argues…

Many people ask exactly how Customer Education can drive Revenue, reduce Churn, decrease Support tickets, and much more. Is it magic? Is it secret technology? Nope. It’s actually not. It’s Calculus. Seriously. In this episode…