Check out our previous episodes of the CELab podcast!
Episode 89 – Michele Wiedemer – Video Creation for Customer Education
Video. It is often the go-to for many of our customers, and for good reason. Some stats from TechSmith, “83% of people prefer watching videos to accessing instructional or informational content via text or audio”….
Episode 88 – Jasonda Desmond – The Business Impact of Customer Education
Customer Education is an increasingly important tool in a Software Exec’s toolkit. As programs grow and mature, we sometimes have a “seat at the table”. Wise B2B SaaS Execs will ask you questions such as,…
Episode 87 – Niyati Shah – The Area Under the Curve
Many people ask exactly how Customer Education can drive Revenue, reduce Churn, decrease Support tickets, and much more. Is it magic? Is it secret technology? Nope. It’s actually not. It’s Calculus. Seriously. In this episode…
Episode 86 – WorkRamp – Stephanie Middaugh – Bridging the Gap Between Enablement and Customer Education
(This episode is sponsored by WorkRamp) As WorkRamp says on their website, “Learning is a Growth Engine” for your business. At CELab, we talk about scale and growth tirelessly and how crucial it is for…
Episode 85 – State of Customer Education Industry 2022 – Part 3 – TSIA
Continuing our journey through the “State of Customer Education” reports that have come out in 2022, we explore TSIA’s report – The State of Education Services: 2022! This year’s report focus on Education as a…
Episode 84 – State of Customer Education Industry 2022 – Part 2 – Thought Industries and IDC
“Now is the right time for Customer Education.” as Cushing Anderson and Lisa Rowan say in the their Thought Industries’ sponsored report. As the discipline of Customer Education has grown, this report dives deep into…
Episode 83 – State of Customer Education Industry 2022 – Part 1 – Skilljar
In the lead-up to Fall 2022 Conference Season, we will be releasing a three-part mini-series covering a number of reports. Here, we cover Skilljar’s 2022 Customer Education Benchmarks and Trends Report. Each and every year…
Episode 82 – Phil Byrne – Breaking into Customer Education
In this episode, we speak with Phil Byrne, Manager of Product Education at Intercom. Through the lens of choosing the right metrics, Phil takes us on a journey through one of our favorite topics: breaking…
Episode 81 – Courtney Sembler and the Wild, Wild, World of Localization
Customer Education programs grow and mature alongside products and platforms as a software business grows. And, at some point, Localization becomes a hot topic. What is Localization in Customer Education? In this episode we welcom…
Episode 80 – Alessandra Marinetti – Tribal Leadership in Customer Education
How do we think about leadership in Customer Education? In previous episodes of the CELab Podcast, we have talked about next generation of leaders and what they need to do up to set the stage…