When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt…
In our last episode, we talked about Certifications can become a huge pillar of your Customer Education program, so they can be daunting to think about. How do you think about building the right certification…
Certifications can become a huge pillar of your Customer Education program, so they can be daunting to think about. How do you think about building the right certification program for your business? That’s what we’ll…
In this episode, Adam covers fundamental instructional theories that Customer Education professionals use, starting with the Kirpatrick Model, named for Dr. Donald Kirpatrick (1924 – 2014), used to evaluate the outcomes and effectiveness of training.
We like to say that Customer Education is the Scale Engine of Customer Success, but the reality is that many CS teams put little attention on Education. In this episode of CELab, Donna Weber shares…
In this episode we talk about how you, as a Customer Education professional, can and should collaborate with others. It could be your L&D team, Sales or Customer Success Enablement, or even training professionals like…
In this episode we take a question from the Customer Education Slack Channel. What is the best way to deliver different modules and content for a program? Do you focus on video lectures with “talking…
What does it take to start over as a Customer Education leader? Not necessarily for those in their first role in Customer Education like we often focus on in this podcast, but what should you…
