How do you get from 6th grade science to a role leading Customer Education at Notion? It’s a great story that’s behind the evolution of customer education at Notion, where our guest – Zoe Ludwig…
We’re back for Part 2 (of 3!) of our discussion on Peter Honebein‘s book, “Strategies for Effective Customer Education“. If you haven’t listened to Part 1, check it out now. We pick up the thread…
The clock is winding back, once again! On a previous episode, we covered Claudia Gaillard Meer’s book on Customer Education from 1984. And now, we’re jumping forward in time 13 years to the year 1997….
It’s Valentine’s Day and our gift to the CELab Community was intended to be a “Mini”. Turned out, both Adam and Dave got on a roll and at about the 31 minute mark, Adam can…
In this episode we discuss the “Rise of the Customer” with Sandi Lin, CEO and Founder at Skilljar. Educating your customers, while not a new concept, is a muscle that many Software-as-a-Service companies haven’t flexed. …
In this episode we talk with Bill Cushard – Host of “Helping Sells Radio” and Director of Marketing at ServiceRocket – for our first ever CELab interview! How do you help your customer buy from…