In business, the need for engaging learning experiences is staggeringly important. Yet the “how” is elusive. Conventional educational approaches don’t work well. You can be tempted to fall back on trusted methodologies only to find…
Customer Education is evolving rapidly. We’ve come a long way from the days of “smile sheets” and attendance metrics being our guide to success. Gainsight, is one such innovative business that’s showing how education data…
As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A. Moore, author of the iconic book “Crossing the Chasm“. Geoff argues…
In this episode we’re joined by Special Guest – Shannon Howard – as we dive into the Intellum-sponsored study from Forrester: “Driving Business Success Through Customer Education”. This is a refresh of the 2019 report,…
“If you just focus on educating your customers, you’re missing a HUGE opportunity!” says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now CEO and Co-founder of TACK ⛵️ & ClubPF. Check out Mark’s…
In this episode we welcome Katie Felton – Director of Academies, Global Education Services at Anthology Inc. to continue our exploration into Pricing and Packaging for Customer Education. This episode dives deep into the world…
In this conversation we are joined by Emily Brogan, the Customer Education Manager at Dovetail. Emily’s experience (and ours!) expresses and dives into the importance of putting the customer first, and the role of Dovetail…
Ever wonder how the minds behind world-class customer education programs construct the experiences that not only stick but also spur action? That’s exactly what we’re talking about in this episode with instructional design virtuoso Julie…
Have you ever considered how an overlooked design choice could shut out a swath of eager learners? Imagine excluding twenty-five percent of adults from your training programs. That’s the staggering possibility we tackle in Episode…
What can Clown Core teach us about Customer Education? Every year, Adam and Dave take some time to clown around and have a little fun. So have you ever stumbled into a musical rabbit hole…
