In Adam Avramescu’s book, “Customer Education – Why Smart Companies Profit by Making Customers Smarter”, he first introduces that, “Customer Education is your scale engine for Customer Success” (p 11). This concept – the Scale…
Episode 61 – Sam Cummings – Inspiring, Cultivating, and Distributing Success through Learning
- May 14, 2021
- Tagged as: Adam Avramescu, Asana, CELab, Certifications, Credly, CSM, Customer, Customer Education, Customer Success, Dave Derington, Gainsight, Google, Influencers, LinkedIn, LinkedIn Live, LinkedIn Sales Navigator, Nick Mehta, Outreach, Sam Cummings, Smartsheet, Social Selling, Ti Calculators, Trello, Twitch
Continuing in our Customer Success series, we dive deep into the thoughts of Sam Cummings, Author, Data Scientist, and Customer Success professional, currently working as an Enterprise CSM at LinkedIn. Education takes many forms in…
Does Onboarding Matter? That’s what Donna Weber, veteran Customer Education professional and President of Springboard Solutions firmly asserts in her new book, Onboarding Matters! She says: “Onboarding is the most important part of the customer…
Episode 55 – Product-Focused Afterthought – Exploring Customer Education’s Role in Customer Success with Lincoln Murphy
- February 19, 2021
- Tagged as: Adam Avramescu, CloudApp, company, CSM, Customer Education, Customer Success, customer success teams, Customers, Dave Derington, education, experience, industry, Lincoln Murphy, Looom, people, product, question, result, Sixteen Ventures, startups, talk, training, understand, work
Product-focused afterthought! – that’s what most Customer Success clients get wrong about Customer Education according Lincoln Murphy of Sixteen Ventures. But what does this mean, exactly? In recent episodes, SaaS executives and investors perceive Customer…
What are venture capitalists thinking about the potential for Customer Education and Customer Success? As the industry becomes more profitable, we’ve seen more investment activity in the space. Eugene Lee from OMERS Ventures joins us…
Episode 51 – COGNITION 2020 – 6 Principles to Building a Customer Education Program
- December 10, 2020
- Tagged as: Adam Avramescu, Adoption, Agile, Asana, CELab, Churn, COGNITION 2020, Customer Education, Customer Education Manifesto, Customer Success, Data, Dave Derington, Expansion, Heap Analytics, Intercom, Learning, LTV, Moment of Need, Onboarding, Outreach, Retention, Salesforce Trailhead, Scale, Slack, Thought Industries, Twilio
On October 6th, we presented – live – at Thought Industries’ COGNITION 2020. This was a great event with many leaders from our Customer Education category. In this recording we unveil our Customer Education Manifesto….
In this “mini” episode, we focus on microlearning and share some things we learned from one of the industry experts on the subject. At DevLearn 2019, we had the great opportunity to talk with Carla…
Part 2 of our Customer Education Mailbag episode continues the conversation with our listeners. How do Content Developers become more self-sufficient with their LMS? How many people can we expect to join a new program?…
Customer Education Strategy: 6 principles for success
- July 27, 2020
- Tagged as: Customer Education, Customer Success, manifesto
This article is a deeper dive into the Customer Education Manifesto, our short and sweet summary of six principles that modern Customer Education professionals follow as we build our programs. If you haven’t read it…
This episode is a rebroadcast of an interview hosted by Nikki Engel of Northpass with Adam Avramescu where Adam shares the tale of why you need a Customer Education program. If your company is on…
