When companies start their first customer academies and education programs, they’re often filled with boring and irrelevant material that doesn’t resonate with customers, and doesn’t really help them get on board. Why is this? Matt…
In this episode, Adam covers fundamental instructional theories that Customer Education professionals use, starting with the Kirpatrick Model, named for Dr. Donald Kirpatrick (1924 – 2014), used to evaluate the outcomes and effectiveness of training.
We like to say that Customer Education is the Scale Engine of Customer Success, but the reality is that many CS teams put little attention on Education. In this episode of CELab, Donna Weber shares…
With the rise of Customer Education in SaaS companies, many Customer Success, Marketing, or Services leaders are in the position of needing to make their first Customer Education hire. But who do you hire? Do…
